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Logo dos
Clear space
Minimum clear space (in gray) around a stand-alone logo is determined by the height (x) of the logo. Do not violate logo clear space with any elements.
Minimum size
Logo (digital): Never smaller than 80px wide. Logo (print): Never smaller than 28mm wide.
Maximum size
Our logo may be reproduced at almost any size greater than noted here. For oversized formats the mark shouldn’t take up more than 20% of the available area.
Oversized signage
The ratio of the logo to signage area should be no more than 1:5. To check for compliance, create a 5x5 grid within the boundaries of your page margins. The logo should take up no more than 5 areas of grid.
The O’Reilly red on white background is our preferred logo treatment.
When using solid color backgrounds, always reverse out the logo. Options include white, black, or red.
The red logo may only be used on light or dark backgrounds of nonconflicting colors.
Use the O’Reilly red logo on white or light-colored backgrounds.
Use the solid black logo in one-color applications.
Use our solid white logo on gradient backgrounds.
Logo don’ts
Color
Do not alter the logo color in any way.
Placement
Do not place the logo on a shape or in a box.
Lock-ups
Do not lock up text or other elements to the O’Reilly logo.
O Dot
Do not use O’Reilly O Dot on its own in any way. Access may be granted to this asset on a case by case basis. Contact to request permission.