Press Release: October 7, 1998
TIM O'REILLY JOINS ANDROMEDIA BOARD
SEBASTOPOL, CA--Tim O'Reilly, founder, President, and CEO of O'Reilly & Associates, has joined the board of Andromedia, the leading supplier of marketing solutions for e-commerce. Today at Internet World, Andromedia announced a merger with web personalization company LikeMinds, which was formed in 1997 with the backing of O'Reilly & Asssociates and private investors. The company will combine Andromedia's real-time web site activity analysis software with LikeMinds' personalization technology to provide web marketing software that analyzes customer behavior and preferences, delivers custom content based on that analysis, and provides web marketers with real-time reports."The combination of LikeMinds and Andromedia technologies creates unique opportunities for both personalizing the user experience and optimizing the web developer's efforts," O'Reilly stated. "It also creates an enormous opportunity to optimize offline marketing and business planning using information derived from online interactions."
O'Reilly also serves on the boards of the Internet Society, Electronic Frontier Foundation, ActiveState, Songline Studios, and Travelers Tales.
O'REILLY & ASSOCIATES
O'Reilly & Associates is recognized worldwide for its definitive
technical books, award-winning software, technical conferences, and
innovative web-based courses. From their pioneering bestseller The
Whole Internet User's Guide & Catalog (the book that introduced the
Internet to the public) to GNN (the first Internet portal and
commercial website) to WebSite (the first web server software for
desktop PCs), O'Reilly has been at the forefront of Internet
development. The company's active support of open source software (aka
free software) extends beyond its publishing program. O'Reilly has
taken the lead in promoting and legitimizing open source software by
hosting the April, 1998 Open Source Summit and producing Open Source
Developer Day and the annual Perl Conference.