Press Room

Sebastopol, CA—What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. Gamification by Design (O'Reilly Media, $24.99 USD) provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment.

"Gamification is fundamentally changing the way we design products, consumer interactions, and marketing strategies," says expert author Gabe Zichermann. "Harness the power of Foursquare, Farmville, Nike+, and hundreds of other apps and games with the proven methodologies in Gamification by Design."

Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.

• Discover the motivational framework game designers use to segment and engage consumers
• Understand core game mechanics such as points, badges, levels, challenges, and leaderboards
• Engage your consumers with reward structures, positive reinforcement, and feedback loops
• Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status
• Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga
• Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville

"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again."
—Adam Loving, Freelance Social Game Developer and founder of Twibes Twitter Groups

Interested in learning more about gamification? Gamification Summit NYC is the must-attend event that shows you how to use the power of games to create breakthrough engagement with your customers and employees. Companies like Gilt Groupe, Google, Microsoft, NBC/Universal, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses, and will share startling insights, statistics and hands-on workshops at GSummit NYC. Check out some of the amazing content and speakers. Register now before GSummit sells out.